Hi, I’m Ella.
A Senior product designer working across B2B SaaS products, data-heavy platforms, and early-stage startups. I focus on turning complex challenges into intuitive, elegant, and scalable solutions, balancing user needs with business goals from discovery through delivery.

Over the years, I’ve worked across a wide range of design disciplines, which shaped a strong foundation in both craft and problem-solving. Today, I focus on product design, owning problems end-to-end and turning complex systems into clear, intuitive, and elegant experiences.

I’ve worked across B2B SaaS platforms, data-heavy products, and early-stage startups, where clarity, prioritization, and thoughtful execution are essential. I enjoy working in ambiguous environments, collaborating closely with product and engineering teams, and designing solutions that balance user needs with real business goals.

I care deeply about simplicity, quality, and creating products that not only solve real problems, but are intuitive, thoughtful, and genuinely enjoyable to use -  products users can fall in love with.